The social media campaign was planned using the USI and IMeG (Institute of Media and Journalism at USI) channels to address it to existing followers. We designed a hashtag #decodingwireless with the name of the project to facilitate navigation between the posts. In coordination with USI and SUPSI’s communication and press services, the campaign was launched by USI on Facebook
(since USI’s socials have a high number of followers and its channels are more institutional), followed by a campaign through the IMeG channels, which USI then shared on its channels.
Overall, there were ten posts
launched. The introductive posts presented the project, its team and partners. The consecutive posts announced specific events (such as opening of the installation, walks, silent events, etc.) and published reports and images on them. Every post was accompanied with the photograph or an album of photographs that featured the installations and public attending events. Some also invited to follow the links to register to the wireless walk or to explore further the project magazine. The final post was published on the 20th August 2019, when the installations in Locarno were closed.
Subsequently, the photo albums on Facebook featuring installations and events were released. All the participants of our events provided a verbal consent for the publication.
In the weeks following the closing of the scheduled events, new opportunities to move and reopen the timeline in other places emerged: the Digital Day in Lugano at the beginning of September 2019 and, by the end of 2019, the installation will be reopened at the USI campus in Lugano. New posts on the social media were then written to promote this “unexpected” re-opening.